Case study:
Client:
Essential Janitorial Solutions
Design | Strategy | Creative
Transforming Cleanliness with Design and Strategy
Project Overview
Client:
Essential Janitorial Solutions
About:
Essential Janitorial Solutions is a leading provider of professional cleaning and janitorial solutions. With 5 years of experience, they cater to a wide range of industries, including offices, schools, medical facilities, and more. Their mission is to provide exceptional cleaning services and create healthier, more productive environments for their clients.
Industry:
Commercial and Residential Services
Year:
2019-2022
Main Services:
- Design
- Marketing Collateral
- Strategy
- Content Marketing
- Brand Naming
- Marketing Consultation
- Web Design
Insight
2020 COVID-19 Pandemic bought Haitians Who Blog a unique opportunity to expand revenue sources in media. Like many media platforms that served as a source of entertainment, news, and education, they had a huge question to answer, "How do we leverage our influence to strategically increase profit?"
Idea
Dorsainvil Creative developed a comprehensive web design strategy for Essential Janitorial Solutions, focusing on lead capture and generation, appealing visual elements, and a user-friendly interface. The website was optimized for search engines to improve organic visibility and attract potential corporate clients. Additionally, Dorsainvil Creative designed compelling door hangers for targeted marketing efforts, and collaborated with Essential Janitorial Solutions to create a logo that reflected their professional image and values.
Impact
After the implementation of the new website, Essential Janitorial Solutions experienced a 60% increase in lead generation, resulting in a significant expansion of their client base. The strategic brand redesign, including the new logo, helped Essential Janitorial Solutions gain recognition in the corporate sector. They saw a 40% increase in inquiries from high-profile clients, illustrating the success of their repositioned brand.