Case study:
Client:
Talk Test Treat Central Florida
Translation | Strategy | Influencer Marketing
Translating sexual health prevention and risks while improving sexual health education through new mediums
Project Overview
Client:
Talk Test Treat Central Florida
About:
Talk Test Treat Central Florida is a program aimed at addressing HIV prevention, testing, and treatment in Central Florida Talk Test Treat is a collaboration of several organizations including the Florida Department of Health in Orange County, The Center (LGBTQ+ Center of Central Florida), and WellFlorida Council with the goal of ending the HIV epidemic
Industry:
Healthcare
Year:
2022-Present
Main Services:
- Influencer Marketing
- Haitian-Creole Translation
- Strategy
Insight
Talk Test Treat, the HIV prevention, testing, and treatment program in Central Florida, devised a plan to translate the availability of their services to a wider audience, including the Haitian Creole-speaking community. Understanding the importance of inclusivity and culturally sensitive communication, they partnered with Dorsainvil Creative, a cultural marketing and branding agency in Orlando, to develop a strategic minority media campaign. In addition to promoting their services, Talk Test Treat also focused on providing Haitian Creole translation services to ensure that the information reaches a diverse audience who primarily speak this language.
Idea:
Dorsainvil Creative proposed a health communications partnership with a podcast led by women of Haitian descent, "This is Not That Podcast" and Haitians Who Blog, the online hub had a significant interactions with the Central Florida Haitian community with over 45,000 followers, By merging the podcasts co-hosts background in sexual wellness and the organic reach of the lifestyle brand, this garnered over 275,000 reach across social media and sound recording industries. Dorsainvil Creative recognized the importance of engaging with influencers to increase the reach of Talk Test Treat's vital message. To prioritize accessibility, the Orlando marketing agency recommended incorporating Haitian Creole translation services and captioning to ensure accessibility for the Haitian Creole-speaking community.
Impact
It worked!
By collaborating with the podcast, the online community, and providing translation and captioning services, Talk Test Treat's important message about HIV prevention and testing was effectively conveyed to a 275,000 listeners and viewers, including the Haitian community in Central Florida. This approach not only increased awareness of Talk Test Treat's services, it also emphasized the organization's commitment to inclusivity and reaching underserved populations.