Email Marketing is an important tool in the toolbox of every successful business owner. It is where you create strategies for communication with your audience and nurture them in campaigns to establish a relationship. Today we will be discussing email marketing best practices that you can incorporate into your marketing strategies. Take a look below!
List Building
Furthermore, when you begin your email campaigns you will have to compile a list. This is a list of people that you will be sending your emails to. By law, you should only be sending your campaigns to people who have subscribed to your list or permitted you to add them manually. To grow your subscribers I highly recommend building a landing page with a call to action. A call to action is used for users to input their emails. To learn more about that keep an eye out here for an upcoming blog post that talks about that.
Your email newsletter is where your list lives and your list is your life. Ok, not really, but it does play a pivotal role in your marketing strategy. One reason is that you should have complete ownership of it. If you lose any of your social media accounts, there goes all your followers and the people online that you have developed a relationship with. Why? Because you don’t own anything on social media, but your email list, that’s all yours boo.
Email Marketing Tips For Success
As you start sending off emails to your list of subscribers keep these things in mind:
- Personalization
- First, make sure to use your subscriber’s names when sending messaging. And craft relevant emails based on the demographics of your audience.
- Choose Your Sending Frequency
- If you are just starting, then sending emails 1-2 a month might be best to get the hang of things. Afterwards, you can start sending emails weekly which really helps with customer retention.
- Craft a Strategic Sequence
- An email sequence is a series of automated emails based on specific criteria. For example, you can have a sequence start when someone signs up for your email list. The subscriber will receive their first welcome email and then will be sent a series of scheduled emails. This is done in an effort to nurture new leads and boost conversions.
- Optimize Send Time
- Once you have been sending emails for a time your analytics may measure when your audience is more likely to open and click on an email. Using this information, you can begin sending future emails at those times.
- Be Creative with your Subject Lines
- Subject lines can be what makes or breaks your open rate. Craft unique and engaging subject lines that will garner interest in a sea of emails in your audience’s inbox.
- Utilize Call to Actions
- Include a CTA in each email that guides users to engage. Do so with either a new blog post, access resources, purchase a new product, etc. Focus on the value your subscriber will get out of your offering. Use simple words that guide your audience towards what action to take like “learn more” or “shop now.”
- Embed Your Social Media
- Add links to all of your social media accounts to build an even larger relationship across platforms with your audience.
Utilizing these tips should help you build a growing email list. Should you require any more help book a consult call with us to go over how we can boost your marketing strategies!