Identifying the right time to bring in a brand consultant can be pivotal. Engaging brand consultancy services during pivotal business moments, such as rebranding, product launches, or entering a new market, could be your linchpin to ensuring that the brand retains consistency and strength.
Engaging with a brand consulting company when communications across different platforms seem disjointed or misaligned with your core values could elevate your brand positioning and ensure more consistent messaging.
If you are not sure if you need a brand consultant for your business, take a look at the ten signs below. If you fall under a few of them, it may be time to book a call and let us help you position your brand to satisfy your goals!
- Inconsistent Brand Messaging
Every business wants to set itself apart from its competitors and be easily recognized by its audience. Unfortunately, that goal is not always met and there is always a reason why:
- Your communications across different platforms need to be more cohesive and aligned with your core values.
One way to set your business apart is by having consistent brand messaging. Know your audience, and develop honest communication with them that displays who you are as a brand and why you can be trusted. I mean who wants to work with someone whose brand messaging is all over the place and low-key confusing?
- Declining Customer Engagement
Have you noticed a considerable drop in engagement from your audience? You may see it happen in areas such as growth, communications, or awareness. A noticeable drop in customer interactions, loyalty, or advocacy despite product or service consistency, is a red flag that must be addressed to ensure success.
To fix this, you can take a look at your metrics and see which areas your audience pays the most attention to and where things fall flat. Experiment with pushing more engaging content to see if your customer interactions grow. If you still find yourself struggling to grow that customer engagement, then don’t stress, call up a brand consultant to review your brand and make strategies to alleviate this issue!
- Marketing Strategies Fall Flat
Imagine you have created what you believed to be your best campaign yet, however, despite your best efforts, the campaign is not yielding the desired results or ROI. So, what do you do? Now this can happen for a multitude of reasons, and some tie back to having inconsistent brand messaging. Working with a brand consultant can help develop new strategies that offer more value to your audience while staying aligned with your core values through clear messaging.
Be aware of who you are as a brand.
- Rebranding or Pivoting
Your business is transitioning or evolving and requires a new brand representation. Rebranding can be difficult, and if you are also experiencing a few of the other pain points in this article, then your rebranding might not ensure success. Awareness of who you are as a brand and what your consumer’s needs are is a big factor in how your rebranding will play out.
Pivoting, on the other hand, is about changing the direction of your business. While you may still keep your branding and your messaging, you are perhaps changing who you are targeting, how you target them, or what you are selling/providing. A brand consultant can also help you pivot your business in the right direction so that your new strategies reach the right market.
- Lack of Brand Clarity
When your business lacks brand clarity, you are struggling to define and communicate what your brand stands for clearly. To accomplish this, ask yourself these questions:
- What are your business’s core values?
- What do you hope to accomplish with your brand?
- What are the needs and wants of your audience?
- Entering New Markets
Expanding into new demographics or geographies requires insight into market-specific brand alignment. Attempting to segment your brand into a new market can be risky if not done right. There is a great deal of research to conduct before deciding if a new market is fruitful or if it is misaligned with your values.
A brand consultant can help with market research, an analysis of the business climate, as well as any barriers to entry. With that knowledge, your brand will have a better chance of success with its expansion.
- Competitive Pressure
Suppose you struggle with competitors gaining more visibility and customer favor. In that case, it may be time to take a look at your positioning as well as the success of your other marketing strategies. Every business owner wants to outperform others in the market, and it can be difficult to achieve that alone. To gain a competitive advantage, it would be beneficial to hire an experienced brand consultant to redefine your strategies.
- Mergers and Acquisitions
Your brand needs to absorb or evolve with new organizational changes, and you need an expert to assist with guiding you and your teams through this process. You will need to know how the branding of both companies is positioned and how best to combine the two so that you do not lose any loyal consumers as well as yield the returns expected from the merger.
- Scattered Customer Perceptions
There’s a lack of uniformity in how customers perceive and relate to your brand, and that is okay! As long as you identify the problem and work to change it before it is too late. But if you do not know where the root of the problem is or how to fix it, it may be time to acquire help.
- Struggling with Differentiation
When creating your brand or even after being in the market for some time it can be difficult to carve a distinct, recognizable space in the cluttered market. As we have discussed earlier, you want your business to have a clear competitive advantage in your industry and you want to be able to gain that through the unique offerings you provide to your audience.
But how do you differentiate? How do you know what you need to change within your marketing strategies? Well, that takes a bit of time to research what sets the other companies in your industry apart, what your audience is looking for, and how you can reposition yourself to drive more engagement with your community.
Do you find yourself aligning with any of these ten signs that you may need help with your branding? Just about every business faces one or a few of these issues, and thankfully there are brand consultants that can help guide you through these problem areas and bring you to a place of success and clarity for your brand. Take a look at your brand and identify any issues you are having, and if you need help identifying those issues, a consultant can help with that too. I hope this was helpful and if you have any questions or are interested in potentially working with us, shoot us an email or head to our project inquiry page.
