Case study: Be Bold Now
Be Bold Now
Empowering Women Through Digital Innovation with UX/UI Design
Project Overview
About
Be Bold Now is a powerful force for women’s empowerment, advocating for gender equality, supporting female leadership, and creating a community where women can thrive. They provide resources, mentorship, and a platform for women to share their stories and make a difference in the world.
Industry:
Main Services:
- UX/UI Design
- Marketing Collateral
- Social Media Content
- Email Marketing
- Copywriting
- Public Relations
- Phtoography/Videography
- Event Planning
The Challenge
Be Bold Now aimed to revamp their online presence to appeal to Gen Z and Millennial women and encourage attendance at their annual conference, which had transitioned to a virtual format due to COVID-19. To achieve this, we designed a user-friendly website with vibrant UX/UI design that resonates with younger audiences. How we did it involved incorporating bold typography, eye-catching visuals, and interactive features that appeal to Gen Z and Millennial preferences.
What We Did
We prioritized mobile optimization, recognizing that 98% of Gen Z owns smartphones and spends over 8 hours online daily. The new design also included elements of nostalgia-driven graphics and simple patterns, which are particularly appealing to Gen Z users.
The Results in Action
Resulting in a dynamic online platform, Be Bold Now now amplifies women’s voices and inspires action. The redesigned website saw increased engagement from younger women, with a significant boost in virtual conference registrations. The vibrant design and mobile-first approach successfully bridged the gap between Be Bold Now’s mission and the digital expectations of Gen Z and Millennial women