Case study: Haitians Who Blog
Haitians Who Blog
Telling stories that inspire underserved communities.
Project Overview
About
Haitians Who Blog is a lifestyle media publisher connecting, healing, and inspiring the new generation of Haitian-Americans. Notably know for doing it for the culture since 2017.
Industry:
- Media
Main Services:
- Brand Strategy
- Logo Design
- Website Redesign
- Copy
- SEO
- Brand Naming
- Marketing Collateral
- Garment Printing
The Story
The team at Haitians Who Blog (HWB) enlisted us to help re-organize and re-energize its popular lifestyle content website, with a fresh, modern look designed to incentivize user engagement and encourage two-way sharing of latest pop culture and new ideas.
We started with in-depth interviews of site users and collaborators inside and outside the organization, leveraging their feedback to evolve the site’s content structure and retool the site’s navigation and search features to help visitors quickly find (and share) relevant information. The re-launched site is decorated with compelling colors and eye-catching imagery that compels visitors to explore.
Sub-brand of Haitians Who Blog dedicated to women
The brand and all touchpoints were shaped with input from community supporters and email list subscribers who wanted to see brand growth.
Collateral: Print, Social, & Digital Design
Event photography and videography capturing in real life curated experiences for community building
